FRANKLIN LAKES, N.J., March 16, 2009 /PRNewswire via COMTEX/ -- After an extremely successful launch in May, 2008, FlirtyFinds has provided fashion advice and a distinct assortment of designer accessories to their growing customer base. In the past ten months, over 2000 shoppers have visited the FlirtyFinds website (www.flirtyfinds.com) each month with sales to customers in over twenty-seven states nationwide.

The company's new spring line offers accoutrements to help women make the most of their existing wardrobes. To create a look that is comfortable, polished and affordable, FlirtyFinds offers FlirtyFriday tips and special discounts. "In this economic environment, we recognize the need for women to stay current and fashionable without spending a fortune on new spring wardrobes," notes Beth Roy, co-founder of FlirtyFinds. "Web orders have increased significantly in response to our specials," adds Roy's partner, Jamie Hoff. "We're all trying to do more with what we have." To that end, FlirtyFinds handpicks a collection of Big Buddha handbags, belts, jewelry, wraps and sweaters that are fun, flirty and moderately priced.

Everything on the site costs less than $100. Accessories can be mixed and matched with the basic foundations that women already own. "We strive to create a look that is the essence of FlirtyFinds and the women behind it -lively, spirited, smart and trendy," notes Hoff.

This spring, FlirtyFinds has added some new product offerings like panties by Cosabella and slimming tank tops by Yummie Tummie. "The response has been fantastic," notes Roy. FlirtyFinds' customers trust the site for chic and stylish product recommendations. The end result is less time searching through hundreds of available options.

Popular additions to the site include a fashion Q&A called "Ask Beth" and the "Flirty Little Secrets" section with an assortment of fashion fixes such as the isAbelt invisible belt. The "Accessories 101" section illustrates ways to complement wardrobe basics to create a fresh look. Newsletter subscribers receive the weekly "FlirtyFriday Tip of the Day" and discount coupons.

For more information or to schedule an interview with Jamie Hoff or Beth Roy, please call 978.263.9845. Visit the FlirtyFinds website at www.flirtyfinds.com.

Former Tiffany and Ralph Lauren Executives Target Fashion Forward Mothers FlirtyFinds: Helping Busy Women Get in Touch with Their Feminine Sides

2 Nov 2008 | 01:36 PM ET

FRANKLIN LAKES, N.J., Nov 12, 2008 /PRNewswire via COMTEX/ -- "When Mom looks good, Mom feels good and when Mom is happy, everyone is happy," notes Beth Roy, technical wizard and marketing guru of the FlirtyFinds partnership. A graduate of Lafayette College, Beth participated in the AT&T executive training program and pursued a career in corporate sales management at Tiffany & Co. This experience served to foster her ongoing interest in fashion at the entrepreneurial level. Jamie Hoff, also a Lafayette graduate, began her career in Macy's executive training program. As senior executive for Ralph Lauren, Hoff was appointed Divisional Merchandise Manager for a team of buyers. Hoff's experience in merchandising, product assortment, inventory management and business analysis combined with Roy's expertise in the development of marketing, sales and web-based programs have supported successful small business endeavors throughout the past ten years. This includes sales of fleece blankets, wraps, gloves and scarves, belts and sterling silver jewelry at home parties, holiday boutiques and select shops in Ridgewood, Englewood, Millburn, Westwood and Wyckoff, New Jersey.

Today, Roy and Hoff take their natural knack for turning a good outfit into a great look to new heights. Catering to stay-at-home and work-at-home mothers who are savvy internet shoppers, FlirtyFinds offers an on-line assortment of chic and affordable products.

Looking and feeling great in the midst of a fast-paced family life can be a challenge. Wives and mothers themselves, Roy and Hoff help their clients create a look that makes them feel vibrant and attractive. "There is no need to spend a fortune to accomplish this goal," Hoff asserts. "We provide an alternative to traveling to mass retailers only to be offered the same accessories that everyone else owns." "Women want to be fashion forward without paying designer prices," adds Roy. "Clients can take the basic foundations of their wardrobes and use FlirtyFinds accessories to create a comfortable and polished look." While searching for up-and-coming designers and artisans to bring products to their customers affordably, they support and promote the entrepreneurial efforts of their peers. Their handpicked line of handbags, belts, jewelry and wraps reflects the essence of both partners -- fun, flirtatious, smart and trendy.

For more information or to schedule an interview with Jamie Hoff or Beth Roy, please call 978-263-9845. Visit FlirtyFinds website at http://www.flirtyfinds.com.