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Business, The Neighborhood Files
Local Fashionista Helps Moms Find Their Inner Flirts
Boxborough resident Beth Roy is the co-founder of FlirtyFinds, a website
dedicated to helping women develop and embrace a personal style.
By
Laura Sassano and Patrick Clark
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Email the authors
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April 17, 2011
Boxborough resident, Beth Roy, and good friend, Jamie Hoff, have had
several important roles over the years: business executives, wives,
mothers, and since 2008, co-founders and editors of www.FlirtyFinds.com,
an online accessories boutique that caters to every fashion lover -
inspired by the women Roy and Hoff identify with: those who tend to put
life's demands ahead of embracing their personal style.
Roy and Hoff met as freshmen at Lafayette College and quickly formed a
friendship despite possibly conflicting accessories: Hoff’s Louis
Vuitton backpack and Roy’s casual flip flops. Several years later, both
established successful careers fashion and accessories-related: Hoff as a
senior executive at Ralph Lauren and Beth as a corporate sales manager
for Tiffany & Co.
Eventually, both would make a big change when they left the corporate
world for motherhood, but they refused to change their attitude about
fashion, which is quite logical: when mom feels good and is happy,
everyone is happy.
“With Flirtyfinds,
we wanted to help women who are busy working or home with kids who
don’t have a lot of time to go to the mall and keep up with the latest
trends but still want to look and feel good,” said Roy. “It is amazing
how many women are paralyzed by the idea of fashion – we try to help
women take the fear out of finding their fashion and help them find
their own style that makes them feel comfortable.”
The easiest way to ensure happiness could be to embrace the simple
things; a new pair of shoes, a piece of unique jewelry, or a cozy yet
versatile cardigan can change up any outfit and also let women express
their personal style as women, and not just as mothers. That act in
itself is what Roy and Hoff deem “flirty.”
Fashion mavens will recognize some of the handpicked merchandise on FlirtyFinds
as being reminiscent of Ippolito, Chan Luu, Tory Burch, Jimmy Choo,
Valentino, Stella McCartney and Dior. Those on a quest to find their
inner flirt will find items that fit into their lifestyle and provide a
boost of happiness and confidence.
FlirtyFinds
also offers home parties, which provides a way for women to bond with
each other while finding their inner flirt. "[The parties are great]
for both the hostess, who gets tons of free FlirtyFinds
and the women who attend and love the product line, the prices, the
pressure-free atmosphere—and the fact that they get the immediate
satisfaction of bringing their purchase home with them," Hoff said.
For Spring, the FlirtyFinds
founders are particularly excited about a new selection of clutches and
a line of jewelry that embrace color. In addition to being able to
browse dozens of accessories to amp up their look and mood, FlirtyFinds
subscribers can look to Roy and Hoff to help guide the way to their
inner flirt.
“The most frequent comments that we get are that women are afraid of
accessories,” Hoff shared. “They think that they can’t pull off the look
like ‘the stylish women’ can. We tell women to start slow with one
necklace or scarf and when they feel comfortable, add another to their
collection—that’s the beauty of accessories…you don’t have to break the
bank or buy a new wardrobe. A few key accessories can turn your existing
wardrobe into a fabulous and flirty look.”
Although Roy and Hoff live miles apart from each other (Hoff in New
Jersey), they have successfully maintained their business and are
approaching their 3-year anniversary on May 26.
“We both have different strengths and weaknesses and we work great
with each other,” said Roy. “She is a kind of a numbers person and I
come from a marketing and sales background and we divide the work down
the middle. The clientele in New Jersey is obviously much different than
the people that I know here – so we try and find a balance between the
two and purchase the right products.”
Local Fashionista Helps Moms Find Their Inner FlirtsFranklin Lakes resident Jamie Hoff is the co-founder of FlirtyFinds, a website dedicated to helping women develop and embrace a personal style By Laura Sassano | Email the author | March 25, 2011 Franklin Lakes resident Jamie Hoff and friend Beth Roy have had several important roles over the years: business executives, wives, mothers, and since 2008, co-founders and editors ofwww.FlirtyFinds.com, an online accessories boutique that caters to every fashion lover, but was inspired by the women Hoff and Roy identify with: those who tend to put life's demands ahead of embracing their personal style. “We would talk about how marriage and motherhood had changed our lives, and how leaving the corporate world had changed our approach to fashion and style,” Hoff explained about the inception of FlirtyFinds. “We resisted the idea that once you become a mom, you need to forgo style and looking your best.” Hoff and Roy met as freshmen at Lafayette College and quickly formed a friendship despite possibly conflicting accessories: Hoff’s Louis Vuitton backpack and Roy’s casual flip flops. Several years later, both established successful careers fashion and accessories-related: Hoff as a senior executive at Ralph Lauren and Beth as a corporate sales manager for Tiffany & Co. Eventually, both would make a big change when they left the corporate world for motherhood, but they refused to change their attitude about fashion, which is quite logical: when mom feels good and is happy, everyone is happy. The easiest way to ensure happiness could be to embrace the simple things; a new pair of shoes, a piece of unique jewelry, or a cozy yet versatile cardigan can change up any outfit and also let women express their personal style as women, and not just as mothers. That act in itself is what Hoff and Roy deem “flirty.” Fashion mavens will recognize some of the handpicked merchandise on FlirtyFinds as being reminiscent of Ippolito, Chan Luu, Tory Burch, Jimmy Choo, Valentino, Stella McCartney and Dior. Those on a quest to find their inner flirt will find items that fit into their lifestyle and provide a boost of happiness and confidence. FlirtyFinds also offers home parties, which provides a way for women to bond with each other while finding their inner flirt. "[The parties are great] for both the hostess, who gets tons of free FlirtyFinds and the women who attend and love the product line, the prices, the pressure-free atmosphere—and the fact that they get the immediate satisfaction of bringing their purchase home with them," Hoff said. For Spring, the FlirtyFinds founders are particularly excited about a new selection of clutches and a line of jewelry that embrace color. In addition to being able to browse dozens of accessories to amp up their look and mood, FlirtyFinds subscribers can look to Hoff and Roy to help guide the way to their inner flirt. “The most frequent comments that we get are that women are afraid of accessories,” Hoff shared. “They think that they can’t pull off the look like ‘the stylish women’ can. We tell women to start slow with one necklace or scarf and when they feel comfortable, add another to their collection—that’s the beauty of accessories…you don’t have to break the bank or buy a new wardrobe. A few key accessories can turn your existing wardrobe into a fabulous and flirty look.”
FlirtyFinds Helps Fashion Forward Mothers Enhance Their Wardrobes with Affordable and Trendy AccessoriesFRANKLIN LAKES, N.J., March 16, 2009 /PRNewswire via COMTEX/ -- After an
extremely successful launch in May, 2008, FlirtyFinds has provided fashion
advice and a distinct assortment of designer accessories to their growing
customer base. In the past ten months, over 2000 shoppers have visited the
FlirtyFinds website (www.flirtyfinds.com) each month with sales to customers in
over twenty-seven states nationwide. The company's new spring line offers accoutrements to help women make the most
of their existing wardrobes. To create a look that is comfortable, polished and
affordable, FlirtyFinds offers FlirtyFriday tips and special discounts. "In this
economic environment, we recognize the need for women to stay current and
fashionable without spending a fortune on new spring wardrobes," notes Beth Roy,
co-founder of FlirtyFinds. "Web orders have increased significantly in response
to our specials," adds Roy's partner, Jamie Hoff. "We're all trying to do more
with what we have."
To that end, FlirtyFinds handpicks a collection of Big Buddha handbags, belts,
jewelry, wraps and sweaters that are fun, flirty and moderately priced. Everything on the site costs less than $100. Accessories can be mixed and
matched with the basic foundations that women already own. "We strive to create
a look that is the essence of FlirtyFinds and the women behind it -lively,
spirited, smart and trendy," notes Hoff. This spring, FlirtyFinds has added some new product offerings like panties by
Cosabella and slimming tank tops by Yummie Tummie. "The response has been
fantastic," notes Roy. FlirtyFinds' customers trust the site for chic and
stylish product recommendations. The end result is less time searching through
hundreds of available options. Popular additions to the site include a fashion Q&A called "Ask Beth" and the
"Flirty Little Secrets" section with an assortment of fashion fixes such as the
isAbelt invisible belt. The "Accessories 101" section illustrates ways to
complement wardrobe basics to create a fresh look. Newsletter subscribers
receive the weekly "FlirtyFriday Tip of the Day" and discount coupons. For more information or to schedule an interview with Jamie Hoff or Beth Roy,
please call 978.263.9845. Visit the FlirtyFinds website at www.flirtyfinds.com.
Former
Tiffany and Ralph Lauren Executives Target Fashion Forward Mothers
FlirtyFinds: Helping Busy Women Get in Touch with Their Feminine Sides
FRANKLIN LAKES, N.J., Nov 12, 2008 /PRNewswire via COMTEX/ -- "When Mom looks
good, Mom feels good and when Mom is happy, everyone is happy," notes Beth Roy,
technical wizard and marketing guru of the FlirtyFinds partnership. A graduate
of Lafayette College, Beth participated in the AT&T executive training program
and pursued a career in corporate sales management at Tiffany & Co. This
experience served to foster her ongoing interest in fashion at the
entrepreneurial level. Jamie Hoff, also a Lafayette graduate, began her career
in Macy's executive training program. As senior executive for Ralph Lauren, Hoff
was appointed Divisional Merchandise Manager for a team of buyers. Hoff's
experience in merchandising, product assortment, inventory management and
business analysis combined with Roy's expertise in the development of marketing,
sales and web-based programs have supported successful small business endeavors
throughout the past ten years. This includes sales of fleece blankets, wraps,
gloves and scarves, belts and sterling silver jewelry at home parties, holiday
boutiques and select shops in Ridgewood, Englewood, Millburn, Westwood and
Wyckoff, New Jersey. Today, Roy and Hoff take their natural knack for turning a good outfit into a
great look to new heights. Catering to stay-at-home and work-at-home mothers who
are savvy internet shoppers, FlirtyFinds offers an on-line assortment of chic
and affordable products. Looking and feeling great in the midst of a fast-paced family life can be a
challenge. Wives and mothers themselves, Roy and Hoff help their clients create
a look that makes them feel vibrant and attractive. "There is no need to spend a
fortune to accomplish this goal," Hoff asserts. "We provide an alternative to
traveling to mass retailers only to be offered the same accessories that
everyone else owns." "Women want to be fashion forward without paying designer
prices," adds Roy. "Clients can take the basic foundations of their wardrobes
and use FlirtyFinds accessories to create a comfortable and polished look."
While searching for up-and-coming designers and artisans to bring products to
their customers affordably, they support and promote the entrepreneurial efforts
of their peers. Their handpicked line of handbags, belts, jewelry and wraps
reflects the essence of both partners -- fun, flirtatious, smart and trendy. For more information or to schedule an interview with Jamie Hoff or Beth Roy,
please call 978-263-9845. Visit FlirtyFinds website at
http://www.flirtyfinds.com.
November 10, 2008
Former Tiffany and Ralph Lauren executives target fashion-forward mothers.
Franklin Lakes resident Jamie Hoff co-creates online accessories boutique.
FlirtyFinds is an online accessories boutique catering to stay-at-home
and work-at-home mothers who are savvy internet shoppers. The Web site
offers a unique assortment of chic and affordable products including
bags, belt, jewelry, wraps and gifts. Looking
and feeling great in the midst of a fast-paced family life can be a
challenge. Wives and mothers themselves, creators Beth Roy and Jamie
Hoff help their clients create a look that makes them feel vibrant and
attractive. “Clients can take the basic foundations of their wardrobes
and use FlirtyFinds accessories to create a comfortable and polished
look,” says Roy. While searching for up-and-coming designers and
artisans to bring products to their customers affordably, they support
and promote the entrepreneurial efforts of their peers. Their
handpicked line of handbags, belts, jewelry and wraps reflects the
essence of both partners -- fun, flirtatious, smart and trendy. For more information, visit FlirtyFinds Web site at www.flirtyfinds.com. |
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